TBWA \ Benchmark produced numerous national media and advocacy campaigns and documentaries for renowned social causes and organization/ entities.
Some of its works are as follows
PSA: Asia Foundation
Asia Foundation along with Election Working Group wanted to promote some public service announcement to create awareness among the voters and ensure a�� fair election, Benchmark was assigned as the communication agency which supported this campaign by developing creative materials and developed eight Public� Service Announcement (PSA)and print advertisements- these were aimed to propagate messages about critical issues like the importance of registration process from the perspective of both future elections, the introduction of a national identity card, Women participation in election, awareness about choosing the right candidate, role of first time voters and candidate accountability.
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These PSA s were broadcasted in all television channel including BTV for consecutive two months to encourage people to come forward and register themselves to be eligible as a a voter and to Receive a national ID card for the first time in this history of Bangladesh.
As a creative concept we developed a character named Tarabu who is a school teacher and she explained the complexity and questions in peoples mind and a give away the solutions as it happens in the socio economic context of Bangladesh . .
�Family Health International: AIDS Awareness
TBWA\Benchmark worked for Family Health International (FHI) in conceptualizing and developing posters to aware people against AIDS. Eminent celebrities like TV Actress Shuborna Mustafa, Shami Kaiser, , Cricketer Atahar Ali Khan and famous Bogra Youth Choir were used to communicate the message among the mass people.
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UNAIDS AIDS awareness campaign
UNAIDS has this AIDS awareness campaign, APLF where the objective was to make people aware of AIDS on how to stay safe from being AIDS� affected. At the same time, they also want the create acceptance of AIDS affected people in the society. Here, the leaders of the society are endorsed in� campaigns, whom people see as idols. In this campaign, six celebrities like Alamgir(Acotor), Runa laila(Singer), Shaikh Shiraj(Media personality), Bibi�� Russell(Fashion Designer), Motiur Rahman (Ex health Advisor) and Kafil H Muyeed endorsed the messages. This was a campaign where corporate�� giant� like Grameenphone was a partner who considers this campaign as one of their CSR activity.
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There were TVCs, press advertisements, outdoor, events and PR which were all done by us. There was a telefilm called Utsho, which was premiered through this Campaign. This was a total 360 degree campaign and one of our most successful social campaigns.
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UNDP: The Festival of Democracy: Bangladesh Elections 2001
TBWA\Benchmark has made the video documentary titled �The Festival of Democracy: Bangladesh Elections 2001� for UNDP on the last 8th�� parliamentary election of Bangladesh. This was the only documentary on Election 2001 made by a non-political and independent platform�
The British Council: Not a Doll�s marriage
TBWA\Benchmark worked for The British Council in its Governance and Gender programs. Benchmark has made a PSI titled �Not a Doll�s marriage� to promote the messages against forced marriage.
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Nongor feli ghate ghate: A campaign to develop Awareness on Tuberculosis. For this campaign of SMC we have developed a film titled `RANGILA BAO`, develop 13 episode drama serial titled `DEBDASH 2010`, TVCs and a fund raising Documentary.
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