Home News TBWABenchmark wins Silver at Srijan Samman 2011

TBWA\Benchmark wins Silver at Srijan Samman 2011

 

TBWA\Benchmark won the Silver in media innovation in print and outdoor category at "Srijon Samman 2011 - Awards for Excellence in Bengali Advertising" in Kolkata, India. Pohela Baishakh press layout for Pizza Hut wins the award which at a first glance make little sense but if someone folds it as per the instructions given reads- Noboborshe chai Pasta, means Pasta is what we need in the new year.

 

Srijan Samman is a creative excellence award instituted by the Dainik Sangbad Pratidin, a Bengali daily of Kolkata, India. TBWA\Benchmark has kicked off 2011 with several innovative projects and campaigns; and they commemorate yet another achievement by accepting the Srijon Samman award.