Home News TBWA top planning & creative executives are in Dhaka, November 11, 2010

TBWA top planning & creative executives are in Dhaka, November 11, 2010

Robin Nayak Regional Head of Strategy: SE Asia TBWA\TEQUILA and Jeff Orr, Senior Vice President – Creative & Media Arts, ECD, TBWA\Malaysia have been visiting Dhaka for market understanding, Disruption & Media Arts sessions and to do capacity building workshops at TBWA\Benchmark, the local affiliate. Disruption & Media Arts are two killer tools of TBWA to come up with brand platforms & to bring the platform to life.

Robin joined TBWA\ Singapore in 1998, taking on the role of Strategic Planning Director, where his focus has been on developing many blue chip brands, including Caltex, The  Ritz-Carlton, DBS Bank, M1 (telecommunications), BMW, adidas, Standard Chartered and Visa. He also developed the strategy that won the prized Singapore Airlines account.

Now, as Regional Head of Strategy for South East Asia, based in Singapore, Robin leads planning in the region and is helping develop the network’s creative approach to strategy across  the region and promoting the agency’s vision, as a Dean of the University of Disruption and Media Arts. Robin is a member of the Agency’s management team and his commitment to  building the region’s best integrated agencies has seen it grow to one of the most successful and respected centres of excellence in the TBWA network.

Jeff has been Creative Director in multi-national communications agencies in Australia, Hong Kong, Singapore and Malaysia. Jeff’s experience in developing strong brands covers many categories, across all major markets in Asia. He has had regional responsibility for the creative output of several multi-national clients in Asia-Pacific, including countries as diverse as China, Japan, India, Bangladesh, Pakistan, Australia, The Philippines, Thailand and Indonesia. He is a true believer in the TBWA philosophy of Disruption and a practitioner of Media Arts.

TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. TBWA is ranked as a Top-Ten worldwide  advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed TBWA 24th on its 2009 list of “The  Worlds 50 Most Innovative Companies" and as an Innovation All-Star in 2010.